— this is really happening

why i don’t like marketing: part 1

Now that I’m full-body deep in il mondo of Marketing I understand that nearly every claim or name on product packaging is crafted, is likely false, and is even more likely to have been written by someone who has never seen, tasted, smelled, or touched the product itself. Marketing copy writing can happen far away, in homes or offices often separate from product development and product distribution. Similar to how a graphic artist might not have read the book for which they are designing a cover, the process by which a product enters the consumer world often doesn’t make time for the marketing division to have its exclusive era with the product. No, everything happens all at once. The products are often being developed while the marketing team is crafting its packaging messages. This is problematic because the messages will already be, in their nature, lies. The people who wrote the messages aren’t sure if what they are writing is true or not, and they aren’t meant to care anyway because the whole point of their writing isn’t to explain the truth, but rather to get the products sold.

We all sense this. We all know that marketing is about lies. And I’m no philosoph. I certainly read enough Locke, Berkeley, Hume, Wittgenstein, and Spinoza in college to know that the Truth train is easy to miss and hard to catch. So I wonder, is the Chameleon a liar when it changes colors to match its environment? Did its marketing division decided to smudge the copy writing a little so it’d be more likely to scare its prey? And for that matter, what am I marketing in my bid for survival? Are survival and marketing made of the same material?

(I swear I’m not Carrie Bradshaw and these aren’t “Sex and the City” questions.)

This discussion will continue later. For now, I’ll leave you with these. (Oh look, Cheeze™! It’s USDA Organic, and I can transform my body, mind and spirit by eating it!)

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